Last Updated: [Insert Date]

At Elevate Fitwear (“we”, “us”, or “our”), operating through dynamicsweatshirt.com, we are committed to protecting the privacy and security of our fitness-focused community. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our premium activewear and performance gear.

1. Information We Collect

We collect information to provide better services to all our fitness enthusiasts:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our payment gateways), and phone number (optional for delivery updates).
  • Device Information: We automatically collect IP address, browser type, operating system, and referring URLs when you browse our collections of leggings, trainers, or performance tops.
  • Usage Data: We gather information about how you interact with our site, such as pages visited, products viewed (like our HOKA running shoes or high-support leggings), and time spent on pages.
  • Cookies Data: Like most activewear e-commerce sites, we use cookies to enhance your shopping experience (see Section 6 for details).

2. How We Use Your Information

Your data helps us elevate your fitness shopping experience:

  • Process transactions for your premium activewear purchases
  • Provide customer support for your fitness apparel inquiries
  • Improve our website and product offerings (like our popular printed leggings or Nike Metcon trainers)
  • Send order confirmations and shipping notifications
  • With consent, send marketing communications about new collections or promotions
  • Prevent fraudulent transactions and enhance security
  • Analyze trends to better serve our global fitness community

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

  • Service Providers: We share data with trusted partners who assist in payment processing (Visa, Mastercard, PayPal), shipping carriers, and website analytics – all bound by confidentiality agreements.
  • Legal Requirements: We may disclose information if required by law or to protect our rights, customers (like our HIIT instructor community), or business.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred but remains subject to this policy.
  • Aggregated Data: We may share non-personal, aggregated data about website usage (e.g., most popular leggings styles) with partners.

4. Data Storage and Security

Your security is as important to us as the quality of our technical tops and gym trainers:

  • All transactions are protected with 256-bit SSL encryption
  • We are PCI DSS compliant for payment processing
  • Data is stored on secure servers with limited access
  • We never store complete payment details on our systems
  • Regular security audits are conducted to maintain protection

While we implement these measures, no internet transmission is 100% secure. We recommend using strong passwords and monitoring your account activity.

5. Your Rights and Choices

As a valued member of our fitness community, you have rights regarding your data:

  • Access & Correction: You may request access to or correction of your personal data by contacting us at [email protected].
  • Marketing Preferences: Opt-out of marketing emails by using the unsubscribe link in our communications.
  • Data Deletion: Request deletion of your account data, subject to legal retention requirements for transactions.
  • EU/UK Residents: Additional GDPR rights apply, including data portability and objection to processing.

6. Cookies and Tracking Technologies

Like most premium activewear sites, we use cookies to enhance your experience:

  • Essential Cookies: Necessary for site functionality, like adding leggings or trainers to your cart.
  • Performance Cookies: Help us understand how customers use our site (e.g., navigation paths between capri leggings and crop tops).
  • Marketing Cookies: Used to show relevant ads for our products on other platforms (you may opt-out).

Most browsers allow you to control cookies through settings. Disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our performance wear is designed for adults. We do not knowingly collect data from children under 16. If we become aware of such collection, we will take steps to delete the information.

9. Changes to This Policy

We may update this policy as our business evolves or regulations change. The updated version will be posted on our site with a new “Last Updated” date. Significant changes will be communicated to our customers where appropriate.

10. Contact Us

For privacy-related questions or to exercise your rights, contact our team at:

Elevate Fitwear
Data Privacy Officer
68 Swanpool Walk, Worcester, GB WR5 1OT
Email: [email protected]

Thank you for trusting Elevate Fitwear with your activewear needs and your personal data. We’re committed to protecting both with the same high standards we apply to our premium leggings and performance trainers.